Data analytics · Pricing & quoting
Are we leaving margin on the table?
In most mid-sized B2B businesses, the price a customer finally pays is set by habit, history and whoever quoted that day. We show you exactly where margin goes between list price and cash, and give your team the tools to hold on to it.
What it's worth: Each 1% of price realised on £30m of revenue adds £300k to operating profit.
Maurer rose, k = 0 … 360
Signs this is costing you
Does any of this sound familiar?
- Two customers buying the same product in similar volumes pay very different prices.
- Discounts and rebates have built up over years, and nobody can say what they are all for.
- Freight, small orders and rush jobs are absorbed rather than charged.
- Quotes are priced from a spreadsheet, a cost-plus rule or gut feel.
- Price increases go out across the board, then get quietly given back.
What we do
How we approach pricing & quoting
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1
Build the price waterfall
We rebuild every invoice line from list price to pocket price, including discounts, rebates, freight and payment terms.
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2
Find the dispersion
We compare what similar customers pay for similar products, and separate the differences you would defend from the ones nobody chose.
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3
Model what wins
Using your quote history, we estimate how price affects win rates by product, customer and size of job.
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4
Put guidance where prices are set
Price corridors, discount authority levels and quote guidance, built into the spreadsheet, CRM or ERP your team already uses.
What you get and what we need
What you get
Deliverables
- Price waterfall by customer, product and salesperson
- Margin leakage quantified in pounds and ranked by size
- Customer and product price corridors
- Quote win-rate model and pricing guidance
- Rebate and terms review with recommended changes
What we need from you
Data and time
- Two to three years of invoice lines, with discounts
- Rebate and promotion agreements
- Quote history, won and lost, if you keep it
- Product costs, plus freight and delivery costs
Exports or spreadsheets are fine. Cleaning the data is part of our job.
How we'd start
Fixed prices, agreed before we start
Decision Diagnostic
£5,000We size the pricing & quoting opportunity in pounds and give you a 90-day plan.
Build
from £18,000We build the model or tool into your workflow. You own everything.
Analytics Partner
from £3,500We keep it monitored, refreshed and improving.
Other services
Other questions we answer
Data analytics · Forecasting & inventory
“Why are we out of stock and overstocked at the same time?”
Optimisation · Capacity & scheduling
“How do we get more out of the plant and crews we have?”
AI integration · Workflow automation
“Can we stop retyping the same information?”
Decision modelling · Risk & decision modelling
“What happens to our margin if steel, energy or the dollar moves?”
Find out what your pricing is leaking
Book a 30-minute call. Bring one decision you'd like to make better, and we'll tell you how we'd size it.