Privacy policy
Last updated 9 November 2026
Who we are
This website is run by Alekx Ltd, a company registered in England and Wales (company number 17117686), registered office 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ. We are registered with the Information Commissioner's Office under reference ZC193004. For anything about your personal data, email hello@alekx.co.uk.
What we collect from this website
- When you email us: your name, email address and whatever you choose to tell us.
- When you book a call: your name, email address, company and any notes you add. Bookings are handled by Cal.com, which processes this information on our behalf.
- Website analytics: we use Cloudflare Web Analytics, which counts visits without cookies and without identifying you.
We do not use advertising or tracking cookies.
How we use it and why
We use your details only to reply to you, arrange and hold the call you asked for, and, if we work together, to prepare a proposal. Our lawful basis is our legitimate interest in responding to business enquiries, or taking steps at your request before entering into a contract.
How long we keep it
If we don't go on to work together, we delete enquiry and booking details within 24 months of our last contact. Client records are kept for as long as the law requires for tax and accounting purposes.
Client data
Data that clients share with us during an engagement is covered by a separate written data processing agreement, not by this policy.
Who we share it with
Only the service providers we need to run the business: email hosting, our booking tool and website hosting. Some of these may store data outside the UK, in which case they use safeguards approved under UK data protection law. We never sell your data.
Your rights
You can ask to see, correct or delete the personal data we hold about you, or object to how we use it, by emailing hello@alekx.co.uk. If you are unhappy with how we have handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.