Data analytics & AI integration · UK and US

Better decisions from the data you already have.

Alekx is a data analytics and AI consultancy for mid-sized companies. We turn the data already in your ERP, CRM and spreadsheets into better pricing, stock, scheduling and risk decisions, and build AI into the workflows where it saves real time.

Founded by a former Goldman Sachs strat and Millennium quant researcher.

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What we specialise in

Data analytics and AI, applied to the decisions that run your business

Our expertise is in the methods: statistics, optimisation, simulation and AI. You know your business; we bring the tools to turn its data into decisions you can measure.

Data analytics

Statistics, forecasting and optimisation on the data you already hold.

  • Data cleaning and joining across systems
  • Forecasting and statistical modelling
  • Optimisation and simulation
  • Dashboards your management team will use

AI integration

Practical AI built into your existing workflows, with a person checking every output.

  • Reading documents and extracting data
  • AI assistants for quoting, ordering and admin
  • Connections to your ERP, CRM and email
  • Accuracy testing and audit logs

Decision modelling

Models that put a number on a decision before you make it.

  • Scenario and risk models
  • Pricing and investment cases
  • Monte Carlo simulation
  • Clear assumptions you can challenge

For mid-sized companies, typically £5m–£100m revenue, in any sector where decisions run on data · UK, US and anywhere we can work in English

Services

Five questions we answer with numbers

Each one applies data analytics or AI to a decision your team makes again and again, and ends with a model or tool that makes it better, in the systems you already use.

Data analytics · Pricing & quoting

“Are we leaving margin on the table?”

We trace every pound from list price to cash received, find where discounts, rebates and unpriced freight leak margin, and build pricing guidance your sales team will use.

What it's worth: Each 1% of price realised on £30m of revenue adds £300k to operating profit.

Read more →

Data analytics · Forecasting & inventory

“Why are we out of stock and overstocked at the same time?”

We forecast demand at the level you buy and stock, set safety stock from your real service targets, and show which items tie up cash for no reason.

What it's worth: Releasing 10% of a £6m inventory frees £600k of cash and the cost of holding it.

Read more →

Optimisation · Capacity & scheduling

“How do we get more out of the plant and crews we have?”

We model your bottlenecks and use optimisation to schedule jobs, shifts and routes, so the scarcest capacity goes to the most profitable work.

What it's worth: Every extra hour at the bottleneck is sold at full contribution margin.

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AI integration · Workflow automation

“Can we stop retyping the same information?”

We build AI tools that read RFQs, orders, invoices and specifications, draft the next step and hand it to a person to check, with every decision logged.

What it's worth: An estimator spending 15 hours a week keying in RFQs can get most of that time back.

Read more →

Decision modelling · Risk & decision modelling

“What happens to our margin if steel, energy or the dollar moves?”

We build scenario models for the risks that move your profit, such as commodity prices, exchange rates and large investments, and set out practical ways to manage them.

What it's worth: A 10% rise in steel on £8m of annual purchases takes £800k out of margin.

Read more →
Illustrative example

What a pricing diagnostic typically finds

15p of every £1 of list price never reaches the bank.

Most of it isn't decided by anyone. It builds up from default discounts, legacy rebate terms, freight nobody charges for and payment terms that drift.

Recovering one point of it on £30m of revenue adds £300k to operating profit, without winning a single new customer.

Price waterfall per £100 of list price · illustrative distributor, not client data

Pricing

Fixed prices, agreed before we start

No open-ended day rates. Every engagement has a defined scope, a fixed fee and a named deliverable.

Decision Diagnostic

£5,000fixed

2 weeks · one business area

  • Two working sessions with your team
  • Analysis of 2–3 years of ERP, sales and operations data
  • Opportunities quantified in pounds, ranked by size and effort
  • A 90-day action plan and a board-ready readout

The two weeks start once we have your data. The fee is credited in full against any build that starts within 60 days.

Build

£18,000from

4–10 weeks · fixed scope

  • A pricing, forecasting, scheduling or AI tool built into your workflow
  • Runs on your systems, and you own all code and models
  • Training and plain-English documentation for your team

Scoped and priced at the end of the diagnostic.

Analytics Partner

£3,500per month, from

Rolling monthly · cancel any time

  • Models monitored, refreshed and improved
  • A monthly decision review with management
  • New questions answered as they come up

Like a part-time head of analytics, without the hire.

Prices exclude VAT. US clients are invoiced in US dollars at equivalent rates.

Approach

How an engagement runs

  1. 1

    Introductory call

    30 minutes · free

    We talk through the decisions that matter most to you and the data you hold, and agree whether a diagnostic makes sense.

  2. 2

    Diagnostic

    2 weeks · fixed fee

    We work from exports of your ERP and spreadsheets and come back with opportunities sized in pounds.

  3. 3

    Build

    4–10 weeks

    We build the model or tool, test it against your history, and put it into the hands of the people who make the decision.

  4. 4

    Handover or partnership

    Your choice

    Your team runs it with full documentation, or we stay on monthly to keep it sharp.

Every recommendation has a number

We size each opportunity in pounds before we ask you to act on it, and measure the result afterwards.

No black boxes

You can see how every answer is reached. Models your team can't follow don't get used, so we don't build them.

You own what we build

Code, models and documentation are yours. No licences, no lock-in, no platform to subscribe to.

AI where it earns its place

Many of the biggest gains come from sound statistics and optimisation. We use AI where it removes manual work, and say so when it isn't needed.

About

Trading-floor rigour for everyday operating decisions

Alekx is led by Alex Djokic-Thorn, an engineer and quantitative researcher who spent his career building models that make decisions under uncertainty, with real money at stake.

In investment banking and at a systematic hedge fund, a model only counted if it worked out of sample and paid for itself. Alekx brings the same discipline to the decisions mid-sized companies make every day: what to charge, what to stock and what to make next.

Education
Engineering, University of Cambridge
Goldman Sachs
Strat (quantitative strategist), 3 years
Millennium
Systematic alpha researcher, 2.5 years
Since
Independent data analytics and AI consulting

The name joins Alex and Aleks, his wife and fellow engineer.

Questions

Before you book

What size of company do you work with?

Usually £5m–£100m of revenue, with an ERP or accounting system and at least two years of transaction history. If you have fewer than 20 staff or more than 1,000, we'll tell you honestly on the first call whether we're the right fit.

Do you need to know our industry?

No. We specialise in data and AI, not in any one sector. You bring knowledge of your business; we bring the methods, and we learn how your operation works in the first working session.

Do we need a data team or clean data?

No. Most of our clients have neither. We start from exports of your ERP, accounting system and spreadsheets, and cleaning the data is part of the job.

Do you work outside the UK?

Yes. We work with companies in the UK, the US and anywhere the work can be done in English. Most work is remote, with on-site visits for the sessions where being in the room matters.

How do you handle our data?

Under a written data processing agreement and UK GDPR. Wherever possible we work inside your systems; otherwise data is held in encrypted storage and deleted at the end of the engagement.

What happens on the first call?

Thirty minutes, at no charge. We'll ask which decisions cost you most and what data you hold, and tell you plainly whether a diagnostic is likely to pay for itself.

Find out what your data is worth

Book a 30-minute call. Bring one decision you'd like to make better, and we'll tell you how we'd size it.

Book a 30-minute call →